UMG and Roblox strike deal to expand commercial opportunities for artists on the gaming platform – including merch sales via Shopify

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Deal includes the integration of commercial features designed to 'drive increased engagement and revenue for artists and labels'

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source https://www.musicbusinessworldwide.com/umg-and-roblox-strike-deal-to-expand-commercial-opportunities-for-artists-on-the-gaming-platform-including-merch-sales/

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