UMG bought a stake in superfan app Stationhead – here are 3 reasons why it matters more than you think

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Superfan monetization continues to be a strategic priority for Universal Music Group. In his annual memo to staff issued last month, UMG Chairman and CEO Sir Lucian Grainge confirmed as much. “In 2026 we will accelerate these efforts both by working with our established DSP partners on the launch of enhanced premium tiers for superfans, … Continued

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source https://www.musicbusinessworldwide.com/umg-bought-a-stake-in-superfan-app-stationhead-here-are-3-reasons-why-it-matters-more-than-you-think/

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