Pepsi and Diageo withdraw sponsorship of UK’s Wireless Festival as Kanye West booking sparks backlash

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"We have informed the organizers of our concerns, and as it stands, Diageo will not sponsor the 2026 Wireless festival," said a company spokesperson.

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source https://www.musicbusinessworldwide.com/pepsi-and-diageo-withdraw-sponsorship-of-uks-wireless-festival-as-kanye-west-booking-sparks-backlash/

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